2 minute read posted by Choosing the right agent is the most important decision when selling your home. It’s your one chance to maximum value from what is likely your largest tax-free asset, so it’s essential to get it right.
Here are a few important things to consider before you instruct:
How much do they invest in marketing?
Strong marketing attracts stronger buyers. At Mi Homes, we invest over £950 per listing (depending on the property size) to present every home at its highest standard and generate maximum interest.
What % of asking price do they achieve?
The UK average is 96%. We consistently achieve over 100%, helping our clients secure the best possible outcome.
Focusing on the lowest agent fee can be a costly mistake. A low sale price can indicate the agent has either overvalued to win your instruction or lacks the strategy to achieve the best result.
What is their fall-through rate?
The national average is up to 35%. Ours is just 8%, thanks to careful buyer qualification and proactive sales progression. Th
A high fall through rate represents two things:
1. Buyers are not being properly qualified before offers are accepted.
2. The agent’s ability to progress a sale may be weak.
What are their contract terms?
Long tie-in periods often favour the agent. We offer full flexibility with no fixed term and just 14 days’ notice. We believe a vendor should work with an agent because they want to, not because they have to.
Do they offer a price guarantee?
Our Price Promise links our fee to performance. If we don’t achieve the agreed price, our fee adjusts accordingly.
Whether you’re ready to move or just beginning your search, our friendly and experienced sales team is here to help.
Contact us on 020 7323 9574 to find your next home in North London or Hertfordshire.
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